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How Startups Can Determine Market Need

I wish I had a dollar for every time we are told that the market really wants this product or service. For most startup companies conducting well designed and professional market research is a non-starter. In addition getting even limited access market research reports can also be very expensive. Scouring free online news reports can be helpful but generally they only report a snippet of the actual data in a market research report and very seldom question the validity of the study. Some startups conduct informal surveys that can be helpful but probably not conclusive based on who they pick for the study.

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