Farm Fare is a supply chain technology company revolutionizing the way we grow and distribute food. Their B to B software and data analytics platform allows regional food hubs to work together to lower costs and increase sales, all driven by real-time market data.
This approach is a new model for regional food supply chains in which family farms and food hubs can capture market share from large-scale farms by working together as a network of collaborators rather than competitors. Together, we can transition our food supply chain from the vertically integrated hub-and-spoke model designed by and for large agribusiness to a more efficient regional system that works for farmers, communities and planet. While the software gives food hubs robust tools to manage their business operations and sales, Farm Fare employs a shared, region-wide sales and distribution strategy that for the first time can meet the needs of institutional-scale buyers. Over time, this transactional platform generates powerful production planning data — information that has allowed the industrial food system to grow for decades but is currently unavailable within our highly fractured regional food systems. When regional foodsheds strategically collaborate to gain efficiencies, we call this “economies of collaboration,” and it can compete with economies of scale.
Farm Fare understands that as a climate threat looms and family farms face increasing pressures to exit the market, technology is the key to a new and lasting future for agriculture: A future driven by data that helps family farms increase efficiency on their own land that they manage responsibility, while helping consumers of all sizes access fresh, traceable products via local supply chains affordability and consistently.