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Groupmatics's platform helps group clients attending sporting events and entertainment venues the ability to sell and manage their group tickets while collecting valuable attendee data for the team/venue. It handles all the work involved in the selling process, alleviating group clients from the hassle of collecting payments, tracking sales and distributing seats. The company's ability to capture all attendee data resolves a glaring problem for all sports franchises and entertainment venues.

The company received a $25,000 Innovation Fund A award in September 2013 and a $100,000 B award in August 2015.